The Munich-based Ruby Group, founded by CEO Michael Struck, Michael Hehn and the Soravia Group, is breaking new ground with its Lean Luxury philosophy. By having a lean organisational structure and concentrating on the essentials, Ruby manages to create a contemporary, affordable form of luxury for modern, cost- and style-conscious customers. Founded in 2013, the group already operates seven Ruby hotels, with ten additional hotels in Europe either under construction or in the planning phase of construction. With the Ruby Asia joint venture, founded in 2018, Ruby is expanding into Asia; two hotels will shortly open in Shanghai and Zhuhai. Additionally, in Munich and Hamburg, Ruby has recently started offering Ruby Works: perfectly equipped workspaces and a creative ambiance with access to an inspiring office community. Financially strong partners support the expansion of Ruby. The Austrian Soravia Group; Michael Hehn, an entrepreneur; Ocean Link, a private equity fund; Franger Investment, a German family office; and Michael Struck jointly hold the company shares.